In 2010, Ken Loach and his production team completed final editing on Searching For Albert in advance of the movie's scheduled January 2011 release.

Searching For Albert, Part 4Although Paddy Ashdown and his supporters still planned to stage nationwide protests in Britain against Albert when it premiered, opinion of the movie within the rest of the British Vietnam veterans' community had by this time begun to shift considerably in the movie's favor thanks partly to an outreach effort by Loach and his cast aimed at allaying the veterans' concerns about Loach's handling of its subject matter.


Loach's PR campaign even managed to sway some people who had previously sided with Ashdown's boycott plan; in a New Statesman interview published just before Albert's theatrical release, a House of Commons MP who at first had supported the boycott disclosed that he had reversed his stance after meeting with one of the movie's technical advisors. Eventually the boycott plan would fizzle out and Albert would open to rave reviews on both sides of the Atlantic.