In 2006, sitcom star Michael Richards gets into trouble when doing stand-up at The Laugh Factory in West Hollywood, California. A group of hecklers threaten to totally disrupt his preformance, and Richards suggests the group go on-stage and try and pull off a better show then him.

The group, all slightly intoxicated, agree to Richards' dare and are humiliated as they attempt to do so - with Richards heckling them from the front row in what one audience member said was, "One of the more inspired moments of stand-up I've ever seen. And it was clear to everyone it was't planned".

The trouble-makers were then removed from the premises, but in a statement the next day, The Laugh Factory banned Richards from ever appearing again, citing his rather "reckless decision to let a small group of audience members take over a show when others had turned up having paid to see [Richards]". However, mobile phone videos of the event are widely circled across YouTube and other media outlets, and Richards himself enjoys quite a revival of his stand-up act in the following months - getting repeated requests to appear in venues across the States and Europe.