In 2012, on this day the Chief Executive Officer of Apple Steve Jobs demonstrated the iPAD Mini a seven inch version of the popular tablet computer and more significantly a killer product directly targetted at the Android and Kindle Fire consumer markets.
Launch of the iPAD Mini
By Ed & Brian HartmanA break with the traditional single product version ethos, not to mention a flip-flop from previous announcements ("7in tablets should come with sandpaper so users can file down their fingers" and "One naturally thinks that a 7-inch screen would offer 70 per cent of the benefits of a 10-inch screen .. this is far from the truth. Seven-inch screens are 45 per cent as large as an iPad. This size isn't sufficient for making great tablet apps") the launch of a new content consumption device that could fit inside a jacket pocket was a competitive response to both the alleged theft of Apple's intellectual property and also the commercial success of Android-powered 7" tablets. With a screen resolution half the size of the Retina Display touting iPad, developers could easily shrink existing apps and still retain their look and feel without major reprogramming effort. And the all-day battery was a compelling feature of this new electronic travelling companion.
Of course, by the time that Amazon unbundled Android from the Kindle Fire, Windows 8 was on general release and the market entered a new phase, a straight dogfight between Apple and Microsoft.