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On this day of infamy in 1942 the Yamamoto company's quest to dominate the U.S. West Coast seafood dining scene hit an unexpected snag when Douglas MacArthur, head of the East Coast-based Midway Diners fast food chain, signed a contract with Kimmel's Restaurants to lease some of its branches to the Kimmel franchise.
This initiative brought Kimmel's famous appetizers and entrees to millions of people who had never tried them before, and in the process dealt a huge blow to Yamamoto's profit margins.By April of 1943 Yamamoto chain founder and corporate CEO Isoroku Yamamoto would be sacked in disgrace by his own board of directors.