In 1980, on this day the business-oriented personal computer code-named "Sara" was first announced and released as the Apple III (pictured).
Launch of Apple III Captures Business Computing MarketShipping as standard with the true typewriter-style upper/lowercase keyboard and eighty column display feature set demanded by business users, the Information Analyst bundle also included expansion drives and a choice of thermal printers for a complete solution to IT requirements of a modern office. Because the Apple III was the first product launch since the incorporation of the company (the Apple II predated the formation of the company) the success was all the more remarkable. And the chance discovery of a complex design flaw had even triggered a tumultuous power struggle inside the organization that firmly positioned the company in the business, rather than the consumer, market space.
The Head of the Macintosh division was a twenty-five year old College drop-out called Steve Jobs. Without undertaking any due diligence, he pursued the dream of minutarization by insisting that the unit was fitted with a heat sink instead of a CPU fan and air vents. However this challenging design failed to expel all the heat from the unit and case designer Jerry Manock unfairly took the blame. However he managed to demonstrate that under prolonged testing solder began to melt and run across the cramped "fineline" technology motherboard (this motherboard was itself a largely unproven component and also selected by Jobs to fit the case size on the untested assumption that it would be fully tested by the supplier). But rogue connections were created and of course the result was unexpected malfunction. Fortunately, this design flaw was detected before the launch and a daughterboard introduced for the secondary components. But of course the issue highlighted the reckless decisions taken by Jobs. He was forced out of managerial duties and although he remained a co-owner he was replaced by Manock.